© 2025 Ken Mofe Okoturo
I transform business data into actionable insights that drive meaningful strategic decisions, customer engagement, and satisfaction
​Beyond analytics, I also enjoy writing and crafting clear, engaging content across diverse topics, from technical to creative, content, and copywriting. I'm versed in bringing ideas to life, tailoring each piece to captivate and inform readers.
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Check out my blog
Education
2017 - 2023
B.Sc. Computer Engineering
Obafemi Awolowo University
A Bachelor of Science degree in Computer Engineering, which provided a solid foundation in computer systems, software development, and hardware design. Honed my problem-solving skills and developed technical knowledge to analyze, design, and optimize technology solutions effectively.
Certification
2024
Google Data Analytics Certification
Comprehensive training in data analysis, covering data cleaning, visualization, and analysis using tools like SQL, R, and Tableau. Developed practical skills in data-driven decision-making, data storytelling, and real-world problem-solving through hands-on projects.
Experience
2024 - Present
Data Analyst, Office of the Delta State Webmaster
Collected, cleaned, and analyzed data from various MDAs to support website updates, improve information accuracy, foster analysis-backed decisions, and enhance data-driven communication across state platforms.
2024 - Present
Data/AI Annotator
Mindrift
Enhanced Large Language Models' (LLMs) reasoning by generating subject-specific prompts to expose cognitive weaknesses, while identifying and annotating logical and computational errors to deliver feedback that improved model accuracy and problem-solving performance.
2022 - 2024
CDH Global Agency
Performed end-to-end analytics for e-commerce and SaaS clients, tracking digital marketing performance across channels. Designed over 20 interactive Power BI dashboards to support data-driven decisions and conducted A/B test analyses that boosted lead generation by up to 30%.
2020 - 2022
Data Assistant, Governor's Office Cooperative Society, Delta State
Maintained and optimized society's database by ensuring data integrity, generating insightful reports, and implementing process improvements, resulting in 100% data accuracy and a 20% increase in efficiency.
Specializations
Expertise in data modelling, normalization, and integration to ensure accurate and accessible datasets. Proficient in SQL, ETL processes, cloud computing, and metadata management, with a focus on adhering to industry data governance standards
Statistical Analysis
Skilled in uncovering trends and patterns in complex datasets using statistical models, hypothesis testing, and regression analysis. Proficient in tools like R, Python (Pandas, NumPy, SciPy), and statistical software to support data-driven decisions and actionable strategies.
Expertise in creating engaging charts, graphs, and interactive dashboards using BI tools (Tableau, Power BI), Python (Matplotlib, Seaborn) and R (ggplot2), to deliver insights tailored for diverse audiences.
Data Storytelling
Proficient in transforming data into compelling narratives using PowerPoint, Excel, and BI tools. Skilled in combining insights, visuals, and context to deliver presentations that drive informed decision-making.